One of the most fundamental principles of marketing is that you need to get people do three things before they are likely to buy anything from you: You need to get them to know you, like you, and trust you. The Internet has made it easier than ever before to make yourself known to a lot of people. With things like Facebook advertising, you can be seen by thousands of people for the price of a Starbucks coffee. But, there’s a problem.
In a nutshell, there are two kinds of websites online: dynamic, and static. These terms refer to how content is generated when a user requests a page from your website. If you have a dynamic website – for example one built on WordPress or Drupal – each page is dynamically built anew every time a user requests it. If, on the other hand, you have a static website – for example one built on Jekyll or Hugo – the entire website is pre-generated before a user requests any page. The advantages of static-site technology are many.
Most real estate websites suck. Worse, most advice on how real estate websites should look like, sucks. “Show your contact information” — yeah, duh. “Have nice photos of your listings” — thanks, really couldn’t figure that one out on my own. If there’s one thing I hate, it’s general advice that tries to be useful to as many people as possible, but ends up being completely useless to everyone. This blog post is different. Trust me. I won’t list off a bunch of obvious features that you should have on your site “just because”. Instead, I’ll tell you how to think about your website like a web design professional.
Content is king. Or so the popular marketing adage goes. So what happens when your content is brilliant but no one wants to listen? In real life, how you dress and carry yourself is just as important as what you have to say. Turns out, the Internet isn’t all that different — people still judge you based on looks. Here’s what you need to look out for when reviewing your web design — backed by science.
Building a website can be a daunting task, especially when you don’t have much experience. When I approached Ed Latimore, the professional heavyweight boxer and Twitter superstar, I could count the number of websites I’d built from scratch on the fingers of one hand.