Most real estate websites suck. Worse, most advice on how real estate websites should look like, sucks. “Show your contact information” — yeah, duh. “Have nice photos of your listings” — thanks, really couldn’t figure that one out on my own.
Content is king. Or so the popular marketing adage goes. So what happens when your content is brilliant but no one wants to listen? In real life, how you dress and carry yourself is just as important as what you have to say. Turns out, the Internet isn't all that different — people still judge you based on looks. Here's what you need to look out for when reviewing your web design — backed by science.
Building a website can be a daunting task, especially when you don’t have much experience. When I approached Ed Latimore, the professional heavyweight boxer and Twitter superstar, I could count the number of websites I’d built from scratch on the fingers of one hand.